LVLY (pronounced lovely) is a collaboration between Co-Founders Hannah Spilva and Verity Tuck. The idea for LVLY started with a purpose rather than a product. They wanted to build a business that would help keep loved ones connected and spread a bit of joy in the world. Han and Vez were living away from home, missing friends and family, and saw a gap in the market to send affordable flowers and gifts that weren’t the traditional red roses and fluffy teddy bears.
Our playful brand, customisable products, and world-class customer service mean we stand out from the crowd – which is exactly where we like to be. We’ve spent five years optimising our products, packaging and pricing strategy to provide customers with an experience that is completely unique. Our personalisation and customisation options add a whole dimension of thoughtfulness to the gifting experience – you won’t find anything like the LVLY experience anywhere else in Australia.
We have a strong commitment to supporting local flower growers and other small businesses in Australia, as well as building our business in a way that treads lightly on the environment. Our philosophy is about being ‘lovely to people, lovely to Australia, and lovely to the planet.
Most people don’t realise that around 40% of flowers sold in Australia are imported from overseas. Flowers are flown in from all over the world, in transit for up to a week, which not only creates a huge carbon footprint but also means nasty pesticides at border control and reduced shelf life. Our Paddock To Posy™ promise means longer-lasting flowers for our customers, more support for Aussie flower farmers, and better outcomes for our planet.
This year we gave people the option to opt out of Mother’s and Father’s Day emails. It felt important to acknowledge the potentially damaging effects of sending out “Don’t forget mum/dad” style messages to people who may have an estranged relationship with or lost a mother, father, or child. We had an unexpectedly huge response from our customers thanking us for being so considerate and supportive. It really validated our hunch about the importance of being a brand that has empathy.
We’ve been overwhelmed by customers’ response to our Thoughtful Marketing Movement, which aims to change the culture around brand communications and to elevate empathy as a key consideration in how we talk to our customers.
We hope we can make yours!