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Some flowers are just nice to look at. The daffodil has a job to do.
Every August, it pops up on lapels, office reception desks and kitchen benches across Australia, carrying a message most of us recognise instantly: hope.
And this year, that message feels even more meaningful. Daffodil Day turns 40.
So, here's what's happening this August, why the daffodil became the symbol of the cause, and how your bunch can help make a difference.
Daffodil Day 2026 is Thursday 20 August.
But you don't need to wait for one particular day to get involved. Cancer Council runs its Daffodil Day appeal throughout August, giving us a whole month to show our support, send some sunshine and help fund life-changing cancer research.
This one's pretty simple.
Throughout August, $5 from every bunch of daffodils sold by LVLY will be donated to Cancer Council.
That means your bunch can brighten someone's kitchen bench, make a friend's day or simply bring a little sunshine into someone's week, while also helping fund research that's changing what a cancer diagnosis can mean for Australians.
Flowers that do a little more? We're into it.
There's a reason this particular yellow flower has become so closely associated with cancer support.
Cancer Council chose the daffodil as its symbol in 1986. It flowers towards the end of winter, pushing through cold ground and blooming just as the season starts to shift.
It's often associated with hope, renewal and new beginnings - a pretty fitting message for a cause focused on helping more people survive cancer and live well after diagnosis.
For someone going through treatment, supporting someone they love, or remembering someone they've lost, that little yellow flower can carry a lot of meaning.
Four decades of cancer research has changed a lot.
When Daffodil Day began in 1986, the five-year cancer survival rate in Australia was around 46%. Today, it's 72%.
Behind that number are thousands upon thousands of people who are still here. Still celebrating birthdays. Still making memories. Still annoying their siblings. Still doing all the wonderfully ordinary things that make life, life. And there's still more work to do. In 2025 alone, Australians raised more than $5 million through Daffodil Day to support life-saving cancer research. Cancer Council estimates that almost 1 in 2 Australians will face a cancer diagnosis in their lifetime, making research, support and better outcomes something that matters to all of us.
Source: Cancer Council Daffodil Day
Honestly? If someone popped into your head while reading this, send them some.
But if you're still deciding:
Someone going through treatment. You don't need to find the perfect words. Sometimes knowing someone is thinking of you is enough.
The carer. Partners, parents, friends and family members often spend months doing hospital runs, appointments and everything in between. Send them a little love, too.
A colleague who's been through it. The messages often slow down after the first few weeks. A thoughtful delivery can be a lovely reminder that they're still being thought of.
Someone remembering someone they've lost. Some dates are harder than others. A bunch of bright yellow daffodils can be a gentle way to say, "I'm thinking of you."
Your mum. Your bestie. Your team. Your favourite local café. Not every bunch needs a big reason. Sometimes sending flowers just because is reason enough. And this August, your bunch is helping support cancer research while you're at it.
The flowers are easy. The card? That's where we tend to overthink things.
Skip the pressure to find something profound. A few simple words can say plenty:
Thinking of you today, and always.
No need to reply. Just wanted you to know I'm here.
You've got a whole team behind you.
Sending something cheerful for the kitchen bench.
Thinking of you and sending a little sunshine.
Marking today with you.
Keep it short. Keep it genuine. And most importantly, send the flowers.
Daffodils often arrive in bud, with those bright yellow blooms slowly opening over the following days. Which means the recipient gets to watch the whole thing unfold.
A couple of tips to keep them looking their best:
Give them their own vase to start. Daffodil stems release a sap that can be harmful to other cut flowers. Pop them in fresh water on their own before mixing them into an arrangement.
Keep them cool and their water fresh. Keep your daffodils away from heaters and direct heat, and refresh their water regularly to help them last longer.
For 40 years, the daffodil has been a symbol of hope, progress and the belief that things can get better.
This August, you can help carry that message a little further.
Send a bunch of daffodils with LVLY and $5 from every bunch sold will be donated to Cancer Council.
Because sometimes the smallest gesture can help grow something much bigger.
Bright, cheerful and doing a little more this August. Every bunch sold sends $5 to Cancer Council, so you can brighten someone's day and back cancer research in the same delivery.
