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We send flowers and gifts for the big moments and the hard ones. So it matters to us who we stand beside. These are the Australian charities our community holds close, and the ones we're proud to back all year round.
Support through miscarriage and early pregnancy loss. One in three women will experience a miscarriage, and for too long it's been carried in silence. Pink Elephants is Australia's only national charity dedicated to early pregnancy loss, offering real resources, peer connection and a circle of people who understand. The name comes from elephants, who gather around a grieving mother and stay with her for as long as she needs. That's exactly what a gift is meant to say: you're not on your own.
Recommend a charity for us to work with. We read every single one.
Funding frontline support for women escaping violence. Dangerous Females is a collective of women who got fed up and did something about it. They raise funds and awareness for the services that support women and families affected by domestic and family violence, and they reclaim the word "danger" while they're at it. We teamed up on a gift built to say the thing that matters most: that someone is loved, backed and bloody amazing.
Connection and support for women who've lost their mum. Around 1.2 million Australian women have lost their mum before the age of 44. Motherless Daughters Australia is the only national charity built for them, creating spaces to grieve, connect and feel less alone, especially around the milestones that hit hardest — Mother's Day, birthdays, Christmas, and the ordinary days too. For anyone moving through those moments without her, a bit of thoughtfulness goes a long way.
Hope and funding for life-saving cancer research. Almost one in two Australians will be diagnosed with cancer by the age of 85. Daffodil Day is Cancer Council's brightest day of the year, raising funds for research that's already lifted survival rates to 71 percent. The daffodil stands for hope, so a flower felt like exactly the right way for us to show up. Every August, we bloom for it.
1. Pick a give-back gift
Each one is tied to a cause our community cares about. Choose a gift, choose the good it does.
2. We send it, beautifully
Carefully arranged, thoughtfully packed, and delivered with a free message card — the way we send everything.
3. Part of it goes straight to them
A set amount from every give-back gift goes directly to the charity behind it. Simple as that.
We don't shout about this for points. We back these causes because our community asked us to show up for the things that matter to them, and because making someone's day should go a little further. Thanks for being part of it.
