July 17, 2023 7 min read
Let’s call a spade a spade - sometimes life hurts and there’s no sugar coating it. Whether it’s grief, illness or just a bit of a spiraling sh*tstorm, life can be tough.
There's nothing you want more in these moments than to wrap up your loved one in a big warm hug and say "This sucks, I'm sorry, I'm here for you." And when a visit isn't possible right away, show them you care and brighten up their space with some beautiful blooms from our new sympathy flower range.
Losing a loved one is one of the most difficult experiences in life. When someone you care about is grieving, it's important to reach out and offer your support. A thoughtful sympathy message can let them know that you're thinking of them and that you care.
But sometimes, you put the pen to paper (or fingers to keyboard) and you don’t even know where to begin. Writer’s block usually happens when we have so much to say and then we just feel overwhelmed with where to start!
Simple is best if you’re really struggling - saying something is better than saying nothing at all.
Here are 10 sympathy messages to help you show your support. Wherever we say ‘loved one’ it usually feels a lot more personal if you insert their name.
When writing a sympathy message, it's important to be sincere and heartfelt. Avoid clichés and platitudes, and focus on expressing your genuine condolences. You can also personalise your message by sharing a memory of the person who passed away or by mentioning something that you know the person grieving will appreciate.
No matter what you say, the most important thing is to let the person know that you're thinking of them and that you care. Your sympathy message can offer comfort and support during a difficult time.
Here are some additional tips for writing a sympathy message:
If you're not sure what to say, you can always find inspiration online or in a sympathy card. The most important thing is to reach out and offer your support in whatever way you can.
This also goes for businesses who want to be more thoughtful in how they approach their marketing.
Making people happy is why LVLY exists so it stands to reason that we’re driven by empathy and compassion in the ways we talk to our customers. In 2021, we launched the Thoughtful Marketing Movement - an initiative designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events like Mothers Day.
We reached out to brands around Australia to also consider the potentially damaging effects of sending out “Don’t forget mum/dad” style messages to people who may have lost a mother or child.
Pro-actively reaching out to our customers asking them if they’d like to opt-out of marketing breaks all the usual marketing rules, but it feels like the right thing to do – the human thing to do. It’s what our values of ‘being a goodie’ and ‘making someone’s day’ are all about.
Mother’s Day is the time of year where we see the impact of this the most.In the flower and gifting industry, Mother’s Day is the biggest event on the calendar - it’s like the ‘grand finale’. Mother’s Day is a time to celebrate mums, but for those who are grieving their mum, it can be incredibly distressing and isolating. We want to recognise that it’s not a happy time for all and that for many, it is a time of renewed grief and sadness. During this time, we use our forum to be available for those who may not be celebrating this day.
We reached out to the legends at Motherless Daughters for some useful tips on how to support someone who is grieving their mum. *The following is supplied by Motherless Daughters.
How to support someone who has lost their mum
Just like our sympathy messages, sometimes sending a short text also goes a long way.
5 text messages you can send to friends who are grieving their mum
In the flower and gifting business, sometimes it’s not all about birthdays, celebrations and milestones.
By raising awareness we challenge the taboo and break the silence, which ensures women feel validated in seeking support when they need it most.
And for the moments when you need to say ‘A LVLY Goodbye’, we’ve also launched a new funeral flowers range to send beautiful handmade tributes to your loved ones.
View our full range of sympathy flowers here. Our talented team of florists and packers take extra love and care to hand make all of our gorgeous arrangements, ready for you when you need it.
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